How to Use Google Posts to Boost Engagement and Sales
As a business owner, you're probably looking for ways to increase your visibility and engagement online. While social media platforms like Facebook and Instagram can be great for reaching customers, you may be overlooking another powerful tool: Google Posts.
Google Posts are a feature that allows businesses to create and share content directly on Google, which can appear on both Google Search and Google Maps. These posts can be used to promote products, events, and sales, and they can even include a call to action, such as "Buy now" or "Sign up today."
If you're not already using Google Posts, it's time to start. In this article, we'll explore the benefits of this underutilized tool, and we'll walk you through how to create and publish your own Google Posts. By the end of this article, you'll have the tools you need to boost engagement and drive sales for your business.
Benefits of using Google Posts
Now that we know what Google Posts are let's dive into why they can have a major impact on your business's online presence.
Increased visibility on Google
When you create a Google Post, it shows up prominently on Google Search and Google Maps when someone searches for your business name or relevant keywords. This can increase your visibility and make it easier for potential customers to find you.
Improved engagement with potential customers
With Google Posts, you can create content that caters to your target audience, which can help establish a connection with your customers and encourage them to engage with your business. By communicating your brand's values and creating content that shows your expertise, you can attract new customers and keep your existing ones engaged.
Opportunity to showcase promotions and products
Google Posts are a perfect opportunity to showcase your promotions, products, or services. For example, a restaurant can post about their daily specials, while a retailer can showcase their latest products. This allows you to highlight your offerings and drive traffic to your website or physical location.
In the next section, we'll show you how to create a Google Post for your business, step by step.
How to create a Google Post
Creating a Google Post is quick and easy. Just follow these simple steps:
Go to your Google My Business account and select the location of your business.
Click on "Posts" in the navigation menu on the left-hand side.
Choose the type of post you want to create. You can create an event, offer, or update.
Add your content. For text, you have a maximum of 1,500 characters, but we suggest keeping it short and sweet. You can add an image to catch the reader's eye and help your post stand out.
Add a call to action (CTA) at the end of your post. You can choose from a variety of CTA options, such as "Learn more" or "Sign up."
Preview your post to make sure everything looks good, and then click "Publish."
Congratulations, you've published a Google Post! Now let's move on to some best practices to make your posts even more successful.
Best practices for using Google Posts
To get the most out of your Google Posts, follow these best practices:
Use eye-catching images
The right image can grab your readers' attention and entice them to engage with your post. Use high-quality images that are relevant to your content and visually appealing.
Keep text concise and clear
Google Posts have a limited amount of space, so make sure your message is clear and concise. Keep your text short and to the point, and use bullet points or headings to break up the content.
Promote specific products or sales
Highlight your latest promotions, products, or services in your posts. This gives your readers a reason to engage with your business and can drive sales.
Include a call to action
Your Google Post should have a clear call to action to encourage your readers to take action, such as "Visit our website" or "Call us to book your appointment." Make sure your CTA is relevant to your content and is easy for readers to follow.
By following these best practices, you'll be well on your way to creating successful Google Posts. In the next section, we'll share some examples of businesses that have used Google Posts to boost engagement and sales.
Final Thoughts
Google Posts are a powerful tool for businesses looking to increase their online visibility, engage with customers, and drive sales. By following the best practices we've outlined in this article and using examples from successful businesses, you can start creating your own Google Posts today. Don't be afraid to experiment with different types of content and calls to action to see what resonates best with your audience. With persistence and creativity, you can leverage Google Posts to take your business to new heights.