Important Questions to ask Your Local SEO Provider

Apr 25

Having a strong online presence is crucial for the success of your business. One effective way to increase your visibility and attract local customers is through local search engine optimization (SEO). Local SEO is the process of optimizing your website and online presence to rank higher in search engine results for local searches.

While local SEO can be done in-house, many businesses opt to hire a local SEO provider to help them achieve their goals. However, not all local SEO providers are created equal. Choosing the wrong provider can result in wasted time, money, and effort, and even harm your online presence. Therefore, it's important to ask your local SEO provider the right questions to ensure they are the right fit for your business.

In this article, we will discuss important questions to ask your local SEO provider to make sure they have the knowledge, experience, and tools to help your business succeed online.

Questions to Ask Your Local SEO Provider

If you're considering hiring a local SEO provider, it's important to ask the right questions to ensure they are the right fit for your business. Here are some questions to ask:

A. How Will You Optimize My Website for Local SEO?

This is a critical question to ask your local SEO provider. Your website should be fully optimized for both search engines and potential customers. An effective local SEO strategy includes optimizing your website's content, meta descriptions and titles, images, and other technical factors to make your website more visible in search engine rankings.

Your local SEO provider should be able to explain their approach to improving your website's SEO. Ask them about their methods, what tools they use, and how they will track progress.

B. How Will You Make Sure My Business Appears on Google Maps?

Getting your business listed on Google Maps is essential for local SEO success. When potential customers look for businesses similar to yours, they are likely to turn to Google Maps to find them. Your local SEO provider should make sure your business is verified on Google My Business listings and optimized for visibility, ensuring your address and other important information is correct and up-to-date.

Ask your local SEO provider how they will ensure your business is properly listed in Google Maps, including how they will verify your business and ensure that your information is accurate.

C. What is Your Approach to Keyword Research?

Keyword research is a critical component of local SEO strategy. Your local SEO provider should conduct thorough keyword research to identify the most relevant and profitable keywords and phrases for your business. Targeting the right keywords can help attract potential customers who are actively searching for products or services similar to yours.

Ask your local SEO provider how they approach keyword research, including what tools they use, how they identify the best keywords, and how they make sure your website is targeting the right keywords for your business.

D. Can You Provide Examples of Local SEO Success Stories?

When vetting a local SEO provider, ask for examples of their past successes with local SEO campaigns. Make sure to ask for examples of businesses that are similar to yours, as this will help you gauge how effective they could be in improving your local SEO.

E. How Will You Measure the Success of My Local SEO Strategy?

Measuring the success of your local SEO strategy is important for understanding how well your provider's services are working for your business. It can also help identify areas for improvement and optimization moving forward.

Ask your local SEO provider how they measure success, including what metrics they use to track progress and how they will provide you with reports and analysis.

By asking these questions, you will ensure that your local SEO provider has the knowledge, experience, and tools necessary to help your business succeed online.

Final Thoughts

Choosing the right local SEO provider is crucial for your business's success online. By asking the right questions, you can make an informed decision and ensure that your investment in local SEO will pay off.

During your vetting process, make sure to ask about the provider's experience, track record, and approach to optimizing your website and increasing your local visibility. And don't forget to ask how they will measure success, as this will help you track progress and make data-driven decisions moving forward.

Investing in local SEO can be a game-changer for your business, but only if you choose the right provider. By asking the questions outlined in this article, you'll be well on your way to finding the right partner to help you achieve your business goals.

Jordan Olson

Jordan Olson is a seasoned marketing maestro with over 20 years under his belt, specializing in the fine arts of copywriting, lead generation, and SEO.

He's been a VP of Marketing in the corporate world but found that he enjoys being his own boss much more - mainly because he gets to choose his office snacks.

Now, he relishes in the variety of clients he works with daily, from tech startups to online ukulele lessons.

When he's not crafting compelling copy or digging into analytics, you will find him playing with his kids or sneaking in a game of Magic the Gathering.