Is Squarespace Good for SEO?

Mar 27

When it comes to building a website, Squarespace is one of the most popular website builders out there. With its ease of use and beautiful templates, it's an excellent option for those who want to create a professional-looking website.

But when it comes to SEO (Search Engine Optimization), is Squarespace a good choice? In this article, we'll take a closer look at the pros and cons of using Squarespace for SEO and share some best practices for optimizing your site.

Pros of using Squarespace for SEO

Squarespace's built-in SEO features

One of the most significant advantages of using Squarespace is its built-in SEO features. Squarespace provides tools that allow you to optimize your site for search engines, including meta descriptions, page titles, and header tags.

Mobile responsive design for better SEO

With more and more people browsing the web on their mobile devices, having a mobile-responsive website is essential for SEO. Squarespace templates are designed to be mobile responsive, ensuring that your site looks good on all devices.

Easy-to-use SEO tools for page optimization

Squarespace provides an intuitive interface for adjusting SEO elements on your pages. You can easily edit URLs, meta descriptions, and other elements from the page editor.

Cons of using Squarespace for SEO

Limited customization options

While Squarespace provides excellent design templates and a straightforward interface, it has limitations when it comes to customization. This can impact your ability to optimize your site for search engines fully.

Less control over technical SEO elements

Squarespace portals do not provide access to the website's underlying source code, limiting your ability to customize technical SEO elements. Without this access, optimizing complex elements such as Structured Data Markup is challenging.

Limited third-party integrations for SEO

Finally, Squarespace doesn't integrate with some third-party SEO tools that can improve your site's ranking. For example, there are no plugins for optimizing your site for Google AMP, an important optimization for mobile users.

Squarespace SEO Best Practices

To help you get the most out of Squarespace for SEO, here are some best practices to follow:

Proper use of heading tags and meta descriptions

Ensure that each page on your site has a unique and descriptive title and that your headings are appropriately structured (H1, H2, etc.). In addition, use descriptive meta descriptions for each page.

Optimization of images and page speed

Optimize images for web use, ensuring they are compressed and appropriately sized. Use Squarespace's built-in tools for compressing images. Also, ensure your site loads quickly so you're not penalized in search rankings.

Link building and social media presence

Finally, focus on building backlinks to your site and creating a solid social media presence. Share your content through social media channels to reach a broader audience.

Conclusion

Overall, Squarespace is a commendable website builder that provides excellent SEO tools. However, its limitations will impact your ability to customize your site entirely, and you may need to work around these limitations to achieve optimal search engine rankings.

We recommend adhering to the best practices outlined in this article and assessing whether Squarespace aligns with your website objectives. With the right strategy, Squarespace can be a suitable choice for building a great-looking and well-optimized website.

Jordan Olson

Jordan Olson is a seasoned marketing maestro with over 20 years under his belt, specializing in the fine arts of copywriting, lead generation, and SEO.

He's been a VP of Marketing in the corporate world but found that he enjoys being his own boss much more - mainly because he gets to choose his office snacks.

Now, he relishes in the variety of clients he works with daily, from tech startups to online ukulele lessons.

When he's not crafting compelling copy or digging into analytics, you will find him playing with his kids or sneaking in a game of Magic the Gathering.